Privacy policy

Last updated: 26 February 2026

SleekGo operates this website, SleekGo-uk.com, together with all related information, content, features, tools, products and services, in order to provide customers with a curated shopping experience for portable and rechargeable hair styling tools (the “Services”). SleekGo is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose and otherwise process your personal information when you visit or use the Services, make a purchase, place an order, contact us, or otherwise interact with us. If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy shall prevail in relation to the collection, use, disclosure and processing of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When we refer to “personal information”, we mean information that identifies you or that can reasonably be linked to you. It does not include information that has been anonymised or de-identified so that you cannot be identified from it.

Depending on how you interact with us, we may collect and process the following categories of personal information:

  • Identity and contact details, including your name, billing address, delivery address, telephone number and email address.
  • Order and transaction information, including the items you view, add to your basket, purchase, return, exchange or cancel, as well as your transaction history.
  • Payment information, including payment method, payment confirmation and limited payment-related details. Payment card data is processed securely by our payment providers and is not stored by us in full.
  • Account information, where applicable, including login details, account preferences and saved settings.
  • Communications, including messages you send to us, customer service enquiries, reviews and any other information you provide when contacting us.
  • Technical and device information, including your IP address, browser type, device type, operating system, time zone, network connection and unique device identifiers.
  • Usage information, including pages viewed, products browsed, time spent on the website, referring websites, and how you interact with the Services.
  • Marketing and preference information, including your communication preferences and whether you have consented to receive marketing communications from us.

2. How We Collect Your Personal Information

We may collect personal information:

  • Directly from you, when you place an order, contact us, sign up to receive emails, submit a review, request support, or otherwise provide information to us.
  • Automatically, when you browse or use the Services, through cookies, pixels, tags and similar technologies.
  • From service providers, such as payment processors, fulfilment providers, analytics providers, customer support providers and Shopify.
  • From advertising and marketing partners, where permitted by law and where such information is relevant to our business and services.

3. How We Use Your Personal Information

We use your personal information for the following purposes:

To provide our Services

We use your personal information to operate our website, process payments, confirm orders, arrange dispatch and delivery, handle returns, refunds and exchanges, provide customer service, and maintain records of our transactions with you.

To manage and improve your shopping experience

We use personal information to personalise your experience, remember your preferences, improve website functionality, develop our products and services, and better understand how customers use the Services.

To communicate with you

We use your personal information to send order confirmations, shipping updates, service messages, responses to enquiries, and other communications necessary for the performance of our contract with you.

For marketing purposes

Where permitted by law, and where required with your consent, we may send you promotional emails, offers and updates about our products, services and special offers. You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us directly.

For advertising and analytics

We may use personal information collected through cookies and similar technologies to measure website performance, understand customer behaviour, improve advertising, and show relevant ads on third-party platforms, subject to your cookie choices and applicable law.

For security, fraud prevention and legal compliance

We use personal information to protect our business, customers and website, detect and prevent fraudulent transactions or misuse of the Services, enforce our terms and policies, and comply with legal and regulatory obligations.

4. Lawful Bases for Processing

If you are located in the United Kingdom, we process your personal information on one or more of the following lawful bases:

  • Performance of a contract: where processing is necessary to fulfil our obligations to you, such as processing your order, taking payment, arranging delivery and handling returns.
  • Legitimate interests: where processing is necessary for our legitimate business interests, provided your rights and freedoms do not override those interests. This may include fraud prevention, website security, customer service, analytics, and improving the Services.
  • Legal obligation: where processing is necessary for compliance with legal or regulatory obligations, including tax, accounting and consumer protection requirements.
  • Consent: where we rely on your consent, such as for certain marketing communications or certain cookies and similar technologies. You may withdraw your consent at any time.

5. Cookies and Similar Technologies

We use cookies and similar technologies on our website to ensure the Services function properly, to improve performance, to remember your preferences, to understand website traffic and usage, and, where permitted, to support advertising and remarketing.

Some cookies are strictly necessary for the operation of the website. Others are optional and will only be used where you have given your consent where required by law. You may manage your cookie preferences through the cookie banner or your browser settings. Please note that disabling certain cookies may affect the functionality of the Services.

6. How We Share Your Personal Information

We may share your personal information with trusted third parties where necessary for the purposes described in this Privacy Policy, including:

  • Shopify, which powers our online store and provides e-commerce infrastructure.
  • Payment processors, to process secure payments and related transactions.
  • Shipping, fulfilment and logistics providers, to deliver your orders and manage returns.
  • Technology and support providers, including website hosting, cloud storage, analytics, email delivery, fraud prevention and customer support services.
  • Advertising and marketing partners, where permitted by law and subject to your cookie and marketing choices.
  • Professional advisers, such as legal, accounting or insurance advisers where necessary.
  • Authorities or regulators, where disclosure is required by law, legal process, court order or to protect our rights, customers or business.

We may also share personal information in connection with a business reorganisation, merger, sale of assets, financing, acquisition or similar transaction.

We do not sell your personal information for money.

7. Shopify

Our store is hosted by Shopify. Shopify provides the online e-commerce platform that allows us to sell our products and services to you. Information you provide when using the Services may be processed by Shopify in order to operate, secure and improve the platform.

Your personal information may be stored through Shopify’s data storage, databases and general Shopify application. Shopify stores data on secure servers protected by appropriate safeguards. To learn more about how Shopify processes personal information, please review Shopify’s own privacy information.

8. International Transfers

Because our business is operated by Affiliate Ecom LLC, located in the United States of America, and because some of our service providers may process data in countries outside the United Kingdom, your personal information may be transferred to, stored in, or accessed from countries outside the UK.

Where we transfer your personal information internationally, we take steps to ensure that appropriate safeguards are in place in accordance with applicable data protection law, including the use of contractual protections and transfers to providers that apply appropriate security measures.

9. Data Retention

We retain your personal information only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including to:

  • provide the Services to you;
  • maintain business and financial records;
  • comply with legal, tax, accounting and regulatory obligations;
  • resolve disputes; and
  • enforce our agreements and policies.

When personal information is no longer required, we will delete it or securely anonymise it, unless we are required or permitted by law to retain it for a longer period.

10. Data Security

We implement appropriate technical and organisational measures designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we take reasonable steps to protect your personal information, we cannot guarantee absolute security.

11. Your Rights

If you are located in the United Kingdom, you may have the following rights under applicable data protection law, subject to certain conditions and exemptions:

  • the right to request access to the personal information we hold about you;
  • the right to request correction of inaccurate or incomplete personal information;
  • the right to request erasure of your personal information;
  • the right to request restriction of processing;
  • the right to object to processing, including direct marketing;
  • the right to request the transfer of your personal information to you or another provider, where applicable;
  • the right to withdraw consent at any time where processing is based on consent.

If you wish to exercise any of these rights, please contact us using the contact details below. We may request information to verify your identity before responding to your request.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your personal information has been processed unlawfully.

12. Marketing Preferences

If you subscribe to receive marketing communications from us, we may send you updates about new products, offers and promotions. You may opt out of marketing emails at any time by clicking the unsubscribe link included in the email or by contacting us.

Please note that even if you opt out of marketing communications, we may still send you non-promotional messages relating to your orders, returns, enquiries or account.

13. Children’s Privacy

The Services are not intended for children under the age of 18, and we do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us immediately so that we may delete it where appropriate.

14. Third-Party Websites

The Services may contain links to third-party websites, platforms or services. We are not responsible for the privacy practices, content or security of those third parties. We recommend that you read their privacy policies before providing them with any personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or the way in which we process personal information. Any changes will be posted on this page, and the “Last updated” date will be revised accordingly.

16. Contact Details

If you have any questions about this Privacy Policy, our privacy practices, or if you wish to exercise any of your rights, please contact us at:

SleekGo
Email: contact@sleekgo-uk.com
Website: sleekgo-uk.com

Postal address:
Affiliate Ecom LLC
5830 E 2nd St, Ste E 7000
Casper, WY 82609
United States of America

For the purposes of applicable data protection law, Affiliate Ecom LLC is the controller of your personal information in relation to the Services provided through SleekGo-uk.com.